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To celebrate the 2018 FIFA World Cup, the French luxury maison renowned for its unmistakable monogram, opened its pop up store in Miami as the only independent point of sale in North America. Inaugurated on June 14th, with the start of the World Championships it will close on July 15th with the final. The pop-up store opened in Moscow in late May at the Crocus City Mall, the largest luxury shopping center in Russia, and will remain open until July 31st.
The location for the coolest event in the world Cup in America was the Paradise Plaza of the Design District of Miami that was transformed for the occasion into an elegant football field with lots of demarcation lines, network, benches and large screens. But above all, the pride of the square, was a giant ball in which you could enter and which his full of different angles mirrors that recalls the facets of the ball itself, an opportunity that lovers of selfies don’t let slip.
The ball, as well as the interiors of the pop up store recall the blue, red and white colors of France, and the United States of America that have not qualified for the World Cup.
In addition to the colors mentioned above, the shop’s interiors focus on the shape of the ball designed by Adidas in 1970 that later became an unmistakable icon of soccer, the Telstar: an innovative ball for the time, composed of 32 panels divided between pentagons and hexagons. It was considered the most round sphere of the era. The soccer ball graphics and the hexagonal metallic details inspire the cornices of the FIFA interactive games and the frame of the screen on which the official advertising is announced Louis Vuitton World Cup 2018.
The shop’s façade is decorated with a special monogrammed chrome pattern while the furniture is made of an exciting and unique design, consisting of a monogrammed soccer table with a rather bizarre composition of the team in the field and a gigantic composition of luggage tags in the shape of hexagonal ball in shades of blue with white and red monograms. But the highlight of the collection, and a precious piece of furniture, is undoubtedly the FIFA World Cup Official Match Ball Trunk, the trunk with an extraordinary collection of 14 balls of which 13 officially belonging to the various Match Balls of the FIFA World CupTM tournaments since 1970 , specially made by Louis Vuitton and Adidas as well as an exclusive ball, made by the brand. It is available in 21 unique specimens worldwide.
In addition to these chicceries some pieces of small leather goods mostly Epi leather luggage labels impressed with one of 35 national flags and themed wallets. Instead, the new versions of Keepall and Apollo bags attract the attention: stylized on the imprint of the FIFA World Cup Official Match Ball, and among these, as if this were not enough the most exclusive Keepall Made to Order, made to order and available in a palette of 8 colors.
The direct participation of the Louis Vuitton maison at the FIFA World Cup Trophy dates back to 2010 when the parent company was commissioned to create an important box that could protect and contain the world champions cup, without giving up style and elegance. The box is produced by the artisans of Asnières, a temple of French craftsmanship and since then the partnership continues to leave us breathless.
